Internet Marketing Training for Small Businesses

Let’s say you have a small business, maybe a home-based company or “Mom and Pop” shop or cafe, and you want to promote your business on the Internet. You’ve searched for information about advertising your business online and came away with more questions than when you began. You discovered that while there is certainly no lack of Internet Marketing agencies, there is great disparity in their services and costs. Some offer a little for a lot, others offer a lot for a little. How do you know what will truly benefit you and who to trust?

With consumers changing their shopping channels from traditional to digital media, Internet Marketing has become a popular commodity for unqualified people who want to make fast money. There are several appealing factors. One is that digital media is still relatively new and an unfamiliar market to many business owners. When contacting businesses, a marketer doesn’t need to know much about what they’re saying to appear as an authority and elicit trust. The truth is they can cause your Internet marketing campaign more harm than good with improper practices.

Second, there is a good amount of money to be made in Internet Marketing, which accounts for why so many people are suddenly becoming gurus. The services of a credible and efficient Internet Marketing company may be viewed in one perspective as expensive. However, if they are indeed good, they will generate enough income for you to easily afford their services and return a profit for your business.

Your E-Marketing Sweet Spot: How To Build an Internet Marketing Strategy That Really Works

We are living in the age of the virtual customer. The Internet has become a common medium for researching and buying goods and services. As people spend more of their time on the Internet, the need for online marketing for small businesses continues to grow.

Nowadays, most businesses rely not only on traditional marketing but also on online marketing methods. Many of the traditional marketing methods that worked for local small businesses in years past might not bring in customers or generate profits in today’s social media dominated environment. One of the biggest indicators in this growing trend in local search are the activities on Google maps. Google saw the rapid rise of consumers searching for local businesses online and created the local Google map to accommodate their needs.

Internet Marketing Is Essential for Small Businesses to Succeed

In this competitive world, Internet Marketing is essential for a small business to succeed. It helps small businesses become more competitive and visible in the virtual world. With Internet marketing, small entrepreneurs have a better chance at competing with bigger companies who have traditionally dominated the local markets.

Consider these three major benefits of marketing your business on the Internet:

1. Reach your audience effectively and affordably.

The Internet has become an integral part of the consumer’s shopping practice as more customers are searching online for products and services. Finding customers through print media, direct marketing or live broadcasting can be an expensive and time-consuming process. A small business with an online presence makes it easy for customers to familiarize themselves with the business’s offerings from the comfort of their home or office.

2. Get 24-Hour Visibility

Another interesting aspect of Internet marketing is giving your small businesses 24-hour visibility. The Internet can keep your marketing campaign running nonstop and reach a wider, even global, audience. Consumers can get information on your products or services no matter what time it is or where they are in the world.

3. Choose from a large variety of ways to market your business.

There are a vast number of options available to you when you are marketing online. You can market through email, blogs, audio, video, social media, online communities, articles and newsletters. Businesses can also utilize search engine optimization; social media marketing, local search optimization, link building, answer sites, press releases, webinars, and on and on.

Choose the Right Internet Marketing Options For Your Business

The success of your Internet marketing program depends on your ability to utilize the power of the Internet. The most important decision you can make is a strategic one and can determine the success or failure of your Internet marketing efforts. That decision is the answer to this question: “What combination of e-marketing activities should I choose for my business?”

Consider these important points as you develop your E-Marketing strategy:

  1. Take a good look at your business’s profile. Write down all the facts about your business’s offerings, your physical presence, and your current marketing activities.
  2. Look at your customer profile, your buyer’s demographics and psycho graphics. Use this information to study your buyers deeply. This will help you to focus on your customers, understand their problems and define messages that explain how your products can help them.
  3. Look at all the options and e-marketing channels that are available to you. Understand how each one might help you position your business so that those looking for what you have to offer can easily find you.
  4. Identify your time and resource constraints. Be realistic about how much time you can commit yourself or your staff to work on your Internet marketing activities. This will help you choose which channels make sense for you to work on.

Your E-Marketing Sweet Spot

Use this information to find what we call your “E-Marketing Sweet Spot.” This is the unique combination of online communication tools that allow you to deliver your message to your customer, and provide the best chance for success.

Whether you’re a small business owner or an entrepreneur, you can build and create a complete e-marketing program for your business. Having a well-thought-out strategy means you have a much better chance of reaping the benefits of a targeted online marketing program.

Strategies and Advantages of Internet Marketing Online

Web marketing is also referred to as Internet marketing online or e-marketing. It means marketing of products and services over the World Wide Web or Internet. It brings together the creative and technical aspects of the Internet, which includes design, advertising, development, and sales. All aspects of traditional marketing methods are used in a more interactive and effective manner.

Internet marketing online also includes marketing done through e-mails and wireless media, in addition to marketing done on the Internet. It combines the management of digital customer data and customer relationship management using electronic media.

Internet Marketing Strategies

Online marketing strategies have a slightly different approach to attract customers, as compared to traditional marketing. The company designs a website to sell its products and services and launches it on the Internet. Here, the basic aim is to attract target customers to the site and make them browse through and ultimately buy the product they are looking for. But the problem is the stiff competition. A number of other websites might be selling the exact same product. Then how do we influence the customer to enter your site and stay there?

For this, Internet marketing online or e-marketing places the media along different phases of the customer engagement cycle. This is done with the use of search engine optimization (SEO), search engine marketing (SEM), e-mail marketing, banner ads, and website promotion marketing. Here, the website is built and designed in such a way that it becomes search engine friendly. Once the customers click on the site, they may be asked to provide e-mail IDs for newsletters and other information, and then the company has a load to leads to follow up with.

Internet Marketing Business Models

Let’s have a look at some Internet marketing business models:

E-Commerce Model: Here, products are sold directly to the customer (B2C) or to businesses (B2B).
Websites Based on Leads: Here, the company generates sales by following leads from the websites.
• Affiliate Marketing: In this process, the product or service developed by one entity is sold by other sellers for commission. The company provides marketing brochures, sales letters, and affiliate links to the salespeople along with product details and images.
Local Marketing Using the Internet: Small companies utilize the Internet to find leads and build relationships for real-world advantages. It uses tools, like social media marketing, online sales promotion, and local directory listings.

The main advantage of Internet marketing online or web-marketing is that it is relatively less expensive when the ratio of cost against reach to target customers is considered. The Internet has a global audience, so whatever is posted, written, or done on the web can be seen by the whole world.

It is an excellent way of reaching out to people across the globe with less effort. Companies can reach global audiences and measure the statistics using inexpensive tools, and advertisers can use methods like pay per impression and pay per click, and response of the target customers is quick. The effectiveness of Internet marketing can be easily measured, and results of the campaign can be tracked with analysis of the Internet data.